Santa’s Earned
A Break
My Role: Multimedia Designer
Ever try to stuff a billion toys in a bag? Santa’s earned a break, and Kit Kat is here to give it to him. The In-House team and I leaned into the brand’s core equity to introduce the brand’s first-ever holiday-shaped candy.
Working closely with my senior designer, copywriter, and creative director, I helped develop and design the storyboard to communicate our vision to stakeholders clearly.
Once approved, I used our assets to bring the concept to life across a :15 commercial and social content.
The result was a successful national campaign that resonated across generations, earned 800+ likes on Instagram and TikTok, and positioned Kit Kat as a top 5 growth franchise for the holiday season, with a 95% sell-through.
Don't be shy, say hi!
Note: All of projects on my portfolio are designs that are publicly available and searchable on Google.
If you would like to inquire more about a specific project, such as sketches, storyboards, concepting work,
processes etc, please reach out to me for more information.