Reese's Caramel
Big Cup
My Role: Multimedia Designer
During the Superbowl of 2024, our Reese's Caramel Cup made a debut reaching over a million views.
These Ads are a follow-up to our campaign of saying "YESSS" to giving the Reese's Fans what they have been asking for all along–the addition of Caramel.
Problem
Being such a new innovation, we were low on footage and in-studio assets in our company wide library. The footage we had to design with was limited so I had to find a creative solution to showcasing the highlight: the caramel dollop.
Solution
Our team and I were tasked with coming in with different solutions to present, and I chose to zoom in on the dollop as the star.
In the end, Reese's recieved over 8,000 views on our Instagram page and more on our gated paid :15 second Youtube Ad.
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Note: All of projects on my portfolio are designs that are publicly available and searchable on Google.
If you would like to inquire more about a specific project, such as sketches, storyboards, concepting work,
processes etc, please reach out to me for more information.