Hershey It's Your Happy Place Billboards
My Role: Multimedia Designer
Hershey's Classic Milk Chocolate Bar is bringing happiness front and center to Grand Rapids and Minneapolis, MN, viewed by over 2 million people passing through on over 10 different billboards in each of the two cities.
Digital Display Banners
& Billboards
Design
Showing our iconic Pip (Chocolate Piece with HERSHEY'S) next to our logo, I mimicked our recognizable foil in the design and stayed true to our Brand's new tagline: Choose Your Happiness.
There were previous versions that I showed to our brand team and Creative Strategist. A) had the crumbles, while B) was our final selected version.
I ultimately landed on the cleaner version because we didn't want the crumbs to take away from the iconic design of the bar.
Don't be shy, say hi!
Note: All of projects on my portfolio are designs that are publicly available and searchable on Google.
If you would like to inquire more about a specific project, such as sketches, storyboards, concepting work,
processes etc, please reach out to me for more information.