The Kiss Awards Logo Development & Activation
My Role: Multimedia Designer
The Hershey Company wanted to give awards to celebrate the achievements and innovations of marketers at the Marketing Summit, and I was selected to develop a logo.
Process Behind the Design
When I think of "summit", "achievement", and our iconic KISS, I think of an arrow moving up. I imagine someone with grit and determination climbing to the peak of a mountain.
In the logo design, it initially reads as a KISS, but it is also the shape of a mountain with a flag/the KISS Plume to indicate reaching the top.
This celebrates how far you've come.
Then, if you look at the shape of the KISS, or imagine the Plume isn't there, it intentionally forms an arrow pointing up, representing not only reaching the peak, but continuing to pursue great creative strategies and excellence.
This is to celebrate how far you will go.
Below are sketches and concepts of how I developed the logo.
Don't be shy, say hi!
Note: All of the projects in my portfolio are designs that are publicly available and searchable on Google.
If you would like to inquire more about a specific project, such as sketches, storyboards, concept work,
processes etc, please reach out to me for more information.